"I am using a Health & Fitness APP, but still lack the motivation to stay healthy."
nostalgic
supportive
"Jellycat is my elixir"
healthy & energetic
"I am mindful of my health habits, but …
EVERY night by the time I put down my phone, it’s already 3AM!"
"I’d love to have a pet,
but there are irresistable reasons I cannot have one."
How might we ...
design an engaging and enjoyable health and fitness app experience that motivates users to consistently adopt healthier lifestyles?
Features
Fural is a unique Apple Watch extension for Grow that reimagines fitness and wellness tracking by linking your health metrics to the care of a virtual pet. Designed to make health management fun and engaging, Fural leverages real-time data from your Apple Watch and iPhone—like Heart Rate Variability (HRV), sleep quality, and activity levels—to shape the well-being of a virtual companion that you choose and nurture. The healthier you are, the happier and more active your pet becomes, turning every wellness milestone into a delightful, shared experience.
Dynamic Notifications
Your pet can feel you immediately and its health and happiness grow with yours — and it reacts to your current mood based on its mood. Use these insights to adjust your daily routines for better health outcomes.
